HISENSE 50U7QFTUK Quantum Series 50-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver

Product Information

The video processing in the Hisense U7QF is powered by the Hi-View Engine which helps with motion and scaling of images. We found the upscaling to be good with only the odd instance of ringing around fine lines in some test patterns, but this was not visible in the vast majority of HD content we viewed.

With the stand attached, the 50-inch TV that I tested measures 705 x 1,117 x 251 mm and weighs 11.8kg, so while it is possible to set it up by yourself it’ll be much easier if you have another person to lend a hand. Along with HDR 10+ and Dolby Vision, the Hisense 55U7QFTUK is Dolby Atmos-enabled, but the modest two 10W speaker arrangement doesn’t do much to create a sense of space to the sound. Watching the Kiln prison break scene in Guardians Of The Galaxy Vol.2, the flying machine gun drones all sound far too close to the panel itself to add much excitement.

What is the Hisense U7QF?

There’s some careful shading of these parts of the picture and some decent light and dark detail. The depth and solidity to the image is enhanced by the Dolby Vision Dark picture mode, which gives added subtlety to Dolby Vision content. Smart Services are intended for use by persons sixteen (16) years of age or older. If you are not at least sixteen (16) years of age or older or are legally, or otherwise, restricted from using the Smart Services, please discontinue using the Smart Services immediately. If you are not sixteen (16) years of age or older, you must have a parent or guardian’s approval prior to using the Smart Services. By using any portion of the Smart Services, you accept this EULA and are certifying that you are at least sixteen (16) years of age, are not under sixteen (16) years of age, or if you are under the age of sixteen (16), have parental or guardian’s consent. Any use of any Smart Services by any individuals not of such age shall be considered a violation of this EULA. The use of any portion of the Smart Services is restricted solely to personal use and no other uses are permitted. Watching the BBC news in Full HD, the close-ups of the in-studio correspondents are good, there’s reasonable upscaled skin detail and colour balance and vibrancy throughout the picture remains strong.

Inside this set is a digital tuner, with the Freeview Play service built-in. As ever, it makes for a usable EPG and a decent set of catch-up services, however, the VIDAA U4 Smart TV operating system comes up short on apps. Netflix, Prime Video and YouTube are all present, but notable absentees include Now TV, BT Sport, Apple TV, Google Play Movies & TV and Disney+. This cookie is a performance cookie used for internal Bazaarvoice web analytics, to be correlated to the same user for interactions within a particular client domain. All Applications and Materials are owned and/or licensed by and from Hisense or by and from third parties, as applicable, and may be protected by any Intellectual Property Rights and/or applicable laws. From time to time, we may directly offer and make available to you certain Smart Services. Your use of such Smart Services shall be subject to this EULA. Smart Services may be provided locally subject to local laws and regulations and, depending on your residence, location and network availability, the types and levels of the Smart Services available may be limited. The EULA for the use of such Smart Services may differ for each different country, region or market, and are subject to relevant local, country and regional laws and regulations. All Smart Services are provided solely for your personal use in connection with your use of the Device. You may not use any Smart Services in a manner that has not been expressly authorized herein. Without limiting the foregoing, except as expressly permitted by this EULA and/or applicable laws and regulations, you may not modify, copy, re-publish, upload, post, transmit, translate, sell, create derivative works of, exploit, or distribute in any manner or medium any of the Smart Services accessed through this Device. You understand and agree that the Smart Services may include advertisements, certain communications from us or third parties such as update announcements, administrative messages, newsletters and other materials (“Communications”). As those Communications are part of the Smart Services, you may not opt out of receiving them. Certain Materials may not be suitable for minors or other users. Such Materials may not be rated or identified as being unsuitable. Therefore, you understand and agree that you are using the Materials at your own risk and we shall have no liability to you for any unsuitable Materials.We may revise and update this EULA from time to time in our sole discretion. All changes will be posted at your Device or through update with reasonable period before they become effective. They deemed to be accepted by you unless you have notified us of your refusal within the above-mentioned period. In case of refusal you can terminate the EULA with immediate effect. In all other cases the updated EULA applies to all access to and use of the Device and the Smart Services thereafter. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. This TV has a problem with motion when watching 24fps content. Unfortunately, that includes most film and premium TV, whether played from a disc or streamed from a service such as Netflix, or through a media streamer.