Lost and Founder: A Painfully Honest Field Guide to the Startup World

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What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough decisions he had to make.

As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. Both Apple and Google state that they ensure that only users who have actually downloaded the app can submit a review. Welcome to the startup world, where a good idea and a convincing pitch can kickstart the path to global dominance. I just got a bit distracted by life along the way but once I dove back into it, I couldn't put it down.Rand sin duda es un tipo mega exitoso, capaz de manejarse con cualquier "élite", pero su manera de explicar tan cercana hace que sus enseñanzas sirvan a cualquier nivel. On their own the value of growth hacks are often more than short-term otherwise and can often even have negative consequences.

He gives a specific example of a time the risk of doing so was perceived to be just too great, so it is a balanced commentary.This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups.

It's told through honest and reflective recount on Rand Fishkin's own triumphs and, more importantly, failures building Moz - a leading company in field of SEO marketing with millions in revenu. Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life and sharing his hard-won lessons with you. He talks about the strengths and weaknesses of different investor categories (VC, speciality VC's, angel, debt, equity crowdfunding, debt crowd funding, etc.

At Moz, for example, the CEO’s salary remained lower than that of an average Seattle-based software engineer for five years.

Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. Here we see a case where this company would be far better off always making the priority keeping primary products competitive before moving on to build out the line. He looks back at decisions he might have made differently in retrospect, which offers a lot of experiential insight. Me gustó mucho la transparencia con la que Rand cuenta las historias y principalmente los aprendizajes que sistematiza de cada situación.

Came at an opportune time for me while I was navigating and making important choices from my own startup. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. There's a lot of storytelling in the startup world that really idolizes fast growth companies as literal 'unicorns'. After all, how can you get the best possible product out there if you don’t have the know-how to make it? He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.